International Journal Of Consumer Studies

雜志介紹

International Journal Of Consumer Studies雜志介紹

《International Journal Of Consumer Studies》是一本以English為主的未開放獲取國際優秀期刊，中文名稱國際消費者研究雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為8.6，最新CiteScore 指數為13.6。

本刊近期中國學者發表的論文主要有：

• Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

  Author: Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying

• Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising

  Author: Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale

• To use or not use: Understanding Chinese consumers' intention toward serving chopsticks

  Author: Chen, Qian; Huang, Rong; Zhang, Aiping; Guo, Yingzhi

• The effectiveness of information interventions to improve domestic food safety among rural consumers

  Author: Zhang, Meng; Lu, Xi; Bai, Junfei

英文介紹

International Journal Of Consumer Studies雜志英文介紹

The International Journal of Consumer Studies is an international academic journal dedicated to consumer research, aimed at providing a platform for scholars, researchers, and practitioners worldwide to share and discuss consumer behavior, consumer culture, and consumer policies. The content of this journal covers various aspects of consumer research, including consumer behavior, consumer policies, consumer satisfaction, consumer decision-making processes, and consumer social and cultural influences. The goal of the journal is to promote the theoretical and practical development of consumer research, enhance consumer well-being, and promote fair and sustainable consumption patterns. This magazine not only provides in-depth academic research, but also offers insights and solutions to practical problems, which is of great value for understanding and improving consumers' quality of life.