International Marketing Review

雜志介紹

International Marketing Review雜志介紹

《International Marketing Review》是一本以English為主的未開放獲取國際優秀期刊，中文名稱國際營銷評論，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為4.8，最新CiteScore 指數為8.7。

本刊近期中國學者發表的論文主要有：

• The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

  Author: He, Jiaxun; Ge, Jiaye

• Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands

  Author: Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao

• Gaining legitimacy and host market acceptance: a CRM analysis for foreign subsidiaries in China

  Author: Hung, Kineta; Tse, David K.; Chan, Terri H.

• The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning

  Author: Velazquez, Alberto Bravo; Hang, Haiming; Ren, Shengnan

英文介紹

International Marketing Review雜志英文介紹

The International Marketing Review mainly focuses on research in the field of marketing, with the goal of promoting the development of marketing theory and practice, and providing the latest research results and perspectives. The magazine covers all areas of marketing, including consumer behavior, market strategy, brand management, sales management, service marketing, international marketing, and more. It not only focuses on commercial organizations, but also on marketing issues for non-profit organizations and the public sector. This magazine is committed to becoming an active journal in setting the international marketing research agenda, by identifying key research questions and promoting research in these fields. This magazine promotes exploration of the interface and overlap between international marketing and other business disciplines.