Qme-quantitative Marketing And Economics

雜志介紹

Qme-quantitative Marketing And Economics雜志介紹

《Qme-quantitative Marketing And Economics》是一本以English為主的未開放獲取國際優秀期刊，中文名稱定量營銷與經濟學，本刊主要出版、報道管理學-SOCIAL SCIENCES, MATHEMATICAL METHODS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為1.3，最新CiteScore 指數為2.3。

英文介紹

Qme-quantitative Marketing And Economics雜志英文介紹

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ